McDonald’s very foolishly ran a radio ad in the midwest which said, “Trying a brand new menu item at McDonald’s isn’t risky. You know what’s risky… petting a stray pit bull…” Naturally, this created an outburst from the owners of pit bulls, formally known as American Staffordshire Terrier or the Stafforshire Bull Terrier in England. Especially angry, and rightly so, are those owners which rescued a stray or an abandoned pit.
Bad move, MickeyD’s… very bad move. Your ad people as well as the ones who approved the radio ad are not the sharpest knives in the drawer.
McDonalds Pitbull Commercial (Anti Pit Bull Radio Ad) is heard in the very beginning of this video. It is followed by a slideshow highlighting some of the hundreds of emailed and facebooked photos sent to BAD RAP after McDonald’s made their damaging comment. With many thanks to everyone who responded so quickly to this photo project. “Hey McDonald’s, My pit bull is a rescued stray!” – badrap.org
McDonald’s has now offered the following apology:
“In our effort to spread the word about our new Chicken McBites, one of our local markets ran an ad that inadvertently offended some of our customers. The ad was insensitive in its mention of pit bulls. We apologize. We are pulling the ad, and will review our creative screening process. It’s never our intent to offend anyone with how we communicate news about McDonald’s.”
BAD RAP is a 501c3 non-profit organization built by pit bull owners, trainers, educators, rescuers, and supporters. BAD RAP evolved out of a desire to respond to the difficult issues facing this misunderstood breed. For more info on their programs, visit: http://www.badrap.org/mission-programs
Here are a TON of photos of pit bulls with their letters of protest to McDonald’s. I just couldn’t stop downloading them off of the Facebook page BAD RAP. They’re all so wonderful! Which one is your favorite? Mine is the large one below of the pit pissing on the McDonald’s Chicken McBites sign.
Clicking on a thumbnail will bring up the photo in full size
and you may then toggle through at your own pace.