In a cross-promotion for the upcoming James Bond movie, “Skyfall,” a Coke Zero vending machine sends passengers at the train station Antwerpen Centraal in Antwerp, Belgium, on a mission to become James Bond for the chance to win tickets to the movie. After purchasing a Coke product, stantion passengers are then asked to enter their name and then instructed they have 70 seconds to reach another point on a different platform within the train station. As the new participant decides “why not?” and takes off to reach the end point, they discover it is not as easy as going up a couple flights of escalators. Upon reaching the required destination, the new “James Bonds” find out there is one last piece to their mission they must complete in order to win tickets to the movie.
