Night snowboarding usually equates to grueling pre-dawn slogs up backcountry routes or short, icy turns under stadium-like lights at small resorts. Nowness.com has put a new spin on those traditional forms of night riding. In this stunning piece of film, a unique LED suit is employed to turn the subject into a powder-slashing apparition.
Nowness describes itself as "the digital leader in luxury storytelling," explaining that it attempts to convey inspiring stories of contemporary culture and lifestyle across many genres.
[youtube http://www.youtube.com/watch?v=aIX3ntiTV-g]
Now this is really cool! Beautiful and so tranquil in slo mo. Thanks, Eideard!